CarteaNewsAutomotive WorldRevolution in Service: How Women’s Car Maintenance Centers Are Transforming Mobility and Comfort in Saudi Arabia

Revolution in Service: How Women’s Car Maintenance Centers Are Transforming Mobility and Comfort in Saudi Arabia

Tamara Chalak
Tamara Chalak
2025-11-13
contents

The automotive and service sector in Saudi Arabia has undergone a dramatic transformation since women were first allowed to drive seven years ago. This leap was followed by the emergence of services shaped especially for women on the road. Notably, specialized car maintenance centers have been established for female clients, along with exclusive support workshops and an environment tailored to modern social needs. This article explores these centers, their success factors, and the ways Saudi women now excel in running automotive services with professionalism and distinction.

Growth of Women’s Car Services in the Kingdom

  • After the 2018 royal decree permitting women to drive, millions of Saudi women became drivers—and new customers for the automotive sector.

  • Service providers and workshops like Petromin, Leena, and Uber responded with offers tailored for women, starting with training and upskilling, all the way to certified service centers providing interactive, secure, and comfortable settings.​​

  • The first women-only car workshop emerged in Dammam and now covers everything from basic maintenance—oil changes, computer diagnostics, brake repair, A/C, and car detailing—provided by well-trained, supportive staff.

What Sets Women’s Car Maintenance Centers Apart?

  • Separate, private reception lounges for female clients to guarantee comfort and privacy beyond the traditional mixed-gender garage environment.

  • Staffed largely or entirely by trained female mechanics and technicians who educate customers step-by-step and offer pre-service awareness sessions.

  • Online booking systems and mobile apps let women schedule service in advance, select needed services, and avoid on-site waiting.

  • Awareness programs teach the basics: oil and filter changes, tire pressure, fault detection, and car care routines.

Key Women-Oriented Car Service Centers and Their Features

Center

City

Women’s Services

Distinctive Features

Petromin AutoCare

Jeddah, Dammam

Women’s courses, lounge

Female-led staff, hands-on training, full service

Leena Ride Service

Riyadh

Women-only ride share

Female captains, exclusive for women riders

Uber (Women Only)

Riyadh, Jeddah

Women’s ride share

Female drivers, support and protection programs

Premium Specialized Shops

Khobar, Riyadh

Private women’s service

Equipped lounges, tech support, consultation

Small Independent Garages

Mecca, Eastern

Full women-led service

Closed workshops, all services by women

Standout Benefits of Female-Focused Centers

  • Social comfort and safety for female clients compared to standard workshops.

  • Scheduled maintenance and follow-up create peace-of-mind for both new and experienced women drivers.

  • Education in car basics, care, and, when needed, accessories and car modification.

  • Social media campaigns on Instagram and Snapchat promote self-sufficiency and technical awareness for Saudi women drivers.​​

Challenges and Future Aspirations

  • The number of women-only car centers is still less than the growing demand, especially in smaller Saudi cities.

  • Service brands aim to open branches in more regions with qualified female staff, plus annual maintenance plans for new women drivers.

  • Growing reliance on digital booking and communication tools to attract working women and students.

Women’s vs. Conventional Maintenance Centers: A Direct Comparison

Criterion

Women’s Centers

Conventional Centers

Privacy

High—private lounges, women’s areas

Low or mixed

Training/Education

Dedicated learning sessions

Rare or absent

Service Flexibility

Online booking, flexible scheduling

Direct service, walk-in only

Experience of Safety

Strong, with added monitoring

Varies by shop

Cost

Competitive, women-targeted offers

Varies by shop/location

Saudi Success Stories

  • Female leaders now run car centers and automotive awareness programs, such as Eng. Ghada Abdullah in Dammam, who led the first practical in-shop training course for women.

  • Brands like Bentley, Toyota, and Hyundai launch special care and customization campaigns for female clients.​

Technology in Modern Women’s Car Centers

  • Booking apps and smart payments mean service centers have moved into the digital era.

  • Virtual programs and video education prepare new women drivers and spread road-safety culture.

  • Mobile workshops and doorstep service are growing, making care easier and more accessible.


Also Read:

Tamara ChalakTamara Chalak
Chief editor information:

Tamara is an editor who has been working in the automotive field for over 3 years. She is also an automotive journalist and presenter; she shoots car reviews and tips on her social media platforms. She has a translation degree, and she also works as a freelance translator, copywriter, voiceover artist, and video editor. She’s taken automotive OBD Scanner and car diagnosis courses, and she’s also worked as an automotive sales woman for a year, in addition to completing an internship with Skoda Lebanon for 2 months. She also has been in the marketing field for over 2 years, and she also create social media content for small businesses. 

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