- The Design: Bold Geometry Meets Refined Luxury
- Engine and Performance Capabilities
- Interior: A Symphony of Comfort and Technology
- Safety Without Compromise
- “The Pearl of Power”
- Key Differences: ROX Adamas vs ROX 01
- Pricing and Availability in the GCC
- Smart Highlights
- A New Benchmark for Innovation in the Middle East
The global automotive spotlight turned to Abu Dhabi this week as ROX Motors unveiled its latest luxury flagship — the ROX Adamas 2025. The new SUV marks a defining moment for both the brand and the region, blending sustainability, elegance, and power into an all-new identity of automotive craftsmanship. With its commanding presence, innovative hybrid performance, and suite of intelligent systems, the Adamas asserts itself as a serious challenger to premium players like BMW X7, Lexus LX, and Range Rover Sport.
The Design: Bold Geometry Meets Refined Luxury
ROX calls the Adamas design philosophy “Gliding Luxury” — a balance between aerodynamic sophistication and muscular proportions:
Exterior Dimensions:
Length: 5,295 mm
Width: 1,980 mm
Height: 1,869 mm
Wheelbase: 3,010 mm
A bold front grille, smooth LED matrix headlights, and sculpted character lines reinforce its sporty yet stately demeanor.
Chrome accents, retractable door handles, and 20-inch dual-tone alloy wheels add modern flair.
Aerodynamic performance is enhanced by active airflow channels and adaptive ride height, improving stability at high speeds.
Engine and Performance Capabilities
At the heart of the ROX Adamas is a hybrid powertrain developed for efficiency and torque-rich driving:
Multi-mode Terrain System: Adjusts suspension and power delivery for Sand, Rock, Snow, and Mud settings.
Adaptive Suspension: Monitors the terrain in real-time for comfort and agility.
Hill Descent Control: Automatically moderates descent speed in rugged off-road situations.
Water Wading Capability: Safely crosses shallow rivers or flash-flood zones.
This makes Adamas ideal for the GCC’s diverse driving environments — from desert dunes to winding mountain roads.
Interior: A Symphony of Comfort and Technology
Open the door, and the ROX Adamas greets you with what the brand calls “Zero Gravity Serenity.”
Luxury Seating System:
Ten-airbag lumbar support system with zero-gravity technology.
Multi-stage seat heating, ventilation, and massage modes.
Executive power recline available for second-row passengers.
Infotainment and Connectivity:
15-inch touchscreen with 4D navigation and voice recognition.
Wireless phone charger, multiple USB-C ports, and Wi-Fi hotspot.
Full integration with Android Auto and Apple CarPlay.
Ambient Environment:
Customizable 64-color interior lighting.
Dual-pane panoramic roof and noise-canceling glass.
Cargo & Seating:
Configurable 6- or 7-seat arrangement with split-fold rear seats.
70-liter fuel tank and ample luggage room for long weekend trips.
Safety Without Compromise
The ROX Adamas offers comprehensive smart safety innovations under its “Guardian Shield Suite.”
Ten airbags as standard (front, side, curtain, and mid-compartment).
360-degree HD Surround Vision with adaptive cruise and proximity braking.
Front collision and pedestrian avoidance radar.
Electronic lane assist, blind-spot monitoring, and tire pressure sensors.
Auto emergency braking (AEB) and rear cross-traffic alert.
“The Pearl of Power”
In the dunes of Liwa, legend tells of a pearl that could control both the wind and the sand. ROX designers claimed that this myth inspired the Adamas project — “Adamas” meaning diamond in ancient Greek. The idea: build a machine both unbreakable and beautiful, a diamond of motion. The result is an SUV that glidingly blends the raw energy of nature with the refinement of artistry — a car that rules the terrain with quiet confidence.
Key Differences: ROX Adamas vs ROX 01
The Adamas redefines ROX Motors’ design language, shifting focus from adventure-only SUVs to luxury vehicles tailored for executives and families seeking elegance with power.
Pricing and Availability in the GCC
Expected Price Range: AED 250,000 – 310,000 (approx. SAR 255,000 – 320,000).
Launch countries: UAE, Saudi Arabia, and Qatar in late 2025.
Warranty: 5 years or 150,000 km, extendable to 8 years for hybrid components.
Smart Highlights
Smart key with biometric recognition.
Over-the-air software updates (OTA).
AI-powered climate prediction system.
“ROX Connect” smartphone app for remote engine start, battery status, and geo-fencing.
A New Benchmark for Innovation in the Middle East
The launch of ROX Adamas in Abu Dhabi is not just about introducing another high-end hybrid SUV — it’s a message to global automotive leaders that the Middle East is shaping the future of luxury mobility. The Adamas manages to combine cutting-edge hybrid performance, advanced safety, and artistic craftsmanship, forming a new paradigm for sustainability and sophistication.
With its diamond-inspired name and desert-tested character, this SUV becomes the symbol of a new generation of innovation — built for those who conquer every horizon, in silence and strength.
