On January 19, 2026, GACUAE GACKSA GACKuwait GACQatar GACOman GACBahrain GACEgypt GAC INTERNATIONAL opened a new chapter in the Middle East market — the all-new midsize SUV GS4 MAX was grandly launched at the brand-new GAC flagship showroom in Riyadh, Saudi Arabia, integrating authentic Najdi architectural style. As a strategic masterpiece of GAC's seven years of in-depth cultivation in the Saudi market, this launch not only enriches the brand's product matrix in the Middle East but also marks a new phase of dual upgrading in products and services for GAC's layout in the core Middle East market under the guidance of the "One GAC 2.0" global strategy.
Zhang Yongming, Vice CEO of GAC INTERNATIONAL Middle East & Africa Regional Center and General Manager of GAC INTERNATIONAL Middle East, Fan Guizhi, GS4 MAX Model Director of GAC INTERNATIONAL, Mohammed El Houssami, Chief Business Officer of Al Jomaih Group, Reyad Elmarkaby, GAC Brand General Manager of Al Jomaih Group, as well as local media representatives and core clients, gathered at the scene to witness this important moment. The event kicked off with a ceremony that fits local culture, fully showcasing the model's charm through new car unveiling and interactive experiences.
As the core market of GAC's Middle East strategy, Saudi Arabia has been a key focus since GAC established a strategic partnership with the Al Jomaih Group in 2018, marking seven years of deep market engagement. Over the past seven years, GAC has always centered on user needs, continuously optimizing products and services, served tens of thousands of Saudi users, and won the trust of local families, becoming a recognized Chinese automotive brand, which has laid a solid foundation for the launch of GS4 MAX in terms of market presence and brand reputation.
Building on this solid market foundation, both companies have simultaneously upgraded their local service layouts. Reyad Elmarkaby, GAC Brand General Manager of Al Jomaih Group, emphasized that the launch of the new flagship showroom is a key strategic step for the deepened cooperation between the two companies— it not only narrows the distance with customers through more user-centric service touchpoints but also serves users with more timely responses and higher-quality standards; in the future, both companies will continue to expand the sales and service network to cover various regions of Saudi Arabia, ensuring a unified high-quality experience in line with global standards for users.
Fahad Almutairi, Marketing Manager of Al Jomaih Group, introduced that the newly launched GS4 MAX is jointly developed by both companies based on in-depth insights into the Saudi market. The model accurately meets Saudi users' multiple demands for large space, strong power, low fuel consumption, and high safety, being suitable for both daily urban commuting and family long-distance travel and leisure scenarios.
In terms of space, GS4 MAX offers a spacious and comfortable cabin through an optimized body design, fully considering the travel needs of multi-member families, ensuring every passenger can enjoy a comfortable seating position. The flexible and expandable storage space can easily accommodate family travel luggage and daily necessities; in terms of power, the model balances powerful performance and fuel efficiency, ensuring driving pleasure while effectively reducing daily usage costs, which is perfectly adapted to local driving scenarios in Saudi Arabia; in terms of safety configuration, GS4 MAX is equipped with a high-standard safety protection system, safeguarding the travel of the whole family with reliable safety performance and demonstrating extreme care for family users.
In terms of intelligent, GS4 MAX is the first model in Saudi Arabia to implement the owner APP, enabling vehicle services and information management through a single entry, making travel and maintenance more convenient and hassle-free, and further improving daily driving efficiency.
At the launch event, through static display and dynamic experience sessions of the new car, the GS4 MAX’s product strengths were highly recognized by attending guests and media. Many family users stated that the model's spacious design and safety features precisely meet their core needs, and they look forward to becoming new GAC customers.
The successful launch of GS4 MAX not only brings more travel options to Saudi consumers but also improves GAC's product layout in the Middle East market, further strengthening its competitiveness in the midsize SUV segment. As an important carrier of GAC's philosophy of "Rooted in Saudi Arabia, Serving Saudi Arabia, and Growing with the Market", GS4 MAX will become a key link connecting the brand with Saudi users.
Looking ahead, guided by the "One GAC 2.0" global strategy, GAC will deepen cooperation with Al Jomaih Group, continuously enhance localized product adaptation, service response, and supply chain support capabilities, introduce more new models that meet the needs of the Middle East market, and enrich the product matrix; at the same time, optimize the sales and service network, focus on the full-cycle customer experience including purchase, delivery, and after-sales service, take "trust, quality, and excellent experience" as the core, bring high-quality Chinese intelligent manufacturing to more Saudi families, and grow together with the Middle East market.
About GAC
GAC (Guangzhou Automobile Group) is a leading Chinese automaker known for reliable quality, modern design, and advanced technology. In Saudi Arabia, GAC offers stylish sedans and SUVs engineered for hot climates, long distances, and daily comfort—delivering strong value, safety, and smart features for modern drivers.
