- Booth Highlights: Immersive Experiences and Executive-Level Dialogue
- Strategic Partnership: Content-Driven Empowerment with a Global Outlook
- Cartea: A Content Engine Powering Automotive Transformation in the Middle East
As the Middle Eastern automotive market accelerates toward digitalization and intelligent mobility, the BRIDGE Summit in December 2025 is poised to become a landmark event connecting global innovation with regional market needs. As the Summit’s Strategic Automotive Partner, Cartea will leverage content and data as its core driving forces, taking an active role in this global–local, online–offline industry convergence. Together with brands and local dealers, Cartea aims to help them build long-term user trust amid a rapidly evolving market landscape.
Booth Highlights: Immersive Experiences and Executive-Level Dialogue
At the BRIDGE Summit, the Cartea booth will feature a clean, minimalist, and professional design that reflects the company’s vision for integrated digital ecosystems. Through interactive demonstrations on the Cartea app and web platform, visitors will experience firsthand the value of high-quality, expert-driven automotive content.
A key highlight will be the presence of several distinguished guests, including senior government officials such as the Chairman of the UAE Government Media Office. At the same time, executives from leading dealership groups—such as Al-Futtaim and M.A.H.Y. Khoory—will participate in exclusive interviews conducted by Cartea. These conversations will explore media convergence, the evolution of automotive ecosystems, and major cross-industry trends shaping both the mobility and technology sectors across the Middle East.
Strategic Partnership: Content-Driven Empowerment with a Global Outlook
As the Strategic Automotive Partner of BRIDGE Summit, Cartea will integrate its established strengths—deep regional content capabilities, a diversified social media network, and a precision data system—with the Summit’s global media presence and extensive local communication channels.
With an expected attendance of more than 60,000 participants, over 400 international speakers, and 300+ exhibitors, BRIDGE Summit provides an ideal platform for Cartea to showcase its full “content → trust → conversion” value chain. During the summit, both parties will jointly release a major white paper, “Cartea 3S Framework：A Pioneering Automotive Marketing Model for the Middle East” The report introduces a localized 3S model tailored to regional consumer behavior—Social Spark, Search Trust, and Sale Certainty—offering practical, actionable guidance for both brands and local dealerships.
This collaboration goes beyond resource alignment. Cartea and BRIDGE Summit aim to advance a new paradigm for automotive marketing in the Middle East—one that replaces traditional broad messaging with strategies that are precise, credible, and conversion-driven, delivering real value to both dealers and end consumers.
Cartea: A Content Engine Powering Automotive Transformation in the Middle East
As one of the region’s leading automotive content and marketing platforms, Cartea has built a solid operational foundation across the Middle East. Its core strengths stem from its multi-layered ecosystem: producing localized, high-quality automotive content; running official accounts on TikTok, Instagram, YouTube, and other social channels to enhance brand voice and audience engagement; connecting millions of car enthusiasts and potential buyers; coordinating dealer networks with digital channels for precise exposure; and seamlessly linking online marketing efforts with offline showroom experiences.
Supported by data insights and operational intelligence, Cartea provides science-based guidance for effective marketing decision-making. In Cartea’s view, winning in the Middle East is no longer solely determined by product strength—it hinges on the ability to build trust. Through premium content and authentic user data, Cartea empowers automotive brands to deepen local integration and embrace the vast potential of the region’s evolving automotive industry.
BRIDGE Summit is not only a stage — it is a starting point. Cartea looks forward to partnering with global stakeholders to build bridges of trust through content, illuminate growth pathways through data, and jointly shape a smarter, more transparent, and user-centric automotive future for the Middle East.
