- Exterior Design Blending Power and Elegance
- A Digital Cabin with a Luxury Theater Concept
- Horizon Robotics Technology for Smarter Driving
- EREV Hybrid Powertrain
- Strategic Outlook for the Sterra ET5
The 2025 Chengdu International Auto Show hosted a milestone moment with the official unveiling of the Exeed Sterra ET5, the first global strategic model from Chery’s premium Exeed brand. Positioned in the mid size SUV segment, the Sterra ET5 arrives as the brand’s first vehicle equipped with the Horizon Super Driving (HSD) system, developed in collaboration with Horizon Robotics and powered by the advanced Journey 6P AI chip. This debut establishes Exeed as a strong contender in the luxury smart SUV market, with official market launch scheduled for November 2025.
Exterior Design Blending Power and Elegance
The Exeed Sterra ET5 adopts a modern design language that combines elegance with dynamic presence. The front end features sleek LED headlights with three signature light strips that create a bold visual identity. Along the sides, sharp character lines on the doors and body emphasize the SUV’s proportions and add a strong three dimensional effect.
At the rear, the ET5 stands out with connected taillights that mirror the design of the front, complemented by an additional lower light strip for a futuristic touch. A roof spoiler enhances aerodynamics, while a shark fin antenna highlights the contemporary styling.
The exterior dimensions reinforce its position in the mid size luxury SUV segment:
Length: 4780 mm
Width: 1890 mm
Height: 1725 mm
Wheelbase: 2800 mm
Wheel options: 18 / 19 / 20 inches
These proportions make the Sterra ET5 a direct competitor to established global models, strengthening its appeal in both GCC and international markets.
A Digital Cabin with a Luxury Theater Concept
The interior of the Sterra ET5 was crafted to embody Exeed’s vision of blending advanced digital technology with refined luxury. The SUV features three main screens: a fully digital instrument cluster behind the steering wheel, a central display for control and connectivity, and a dedicated passenger screen for an independent entertainment experience.
The center console showcases a sleek design with horizontally integrated air vents positioned beneath the main screen. A built in wireless charger, multifunctional storage panel, and cup holder add both practicality and elegance. The two spoke steering wheel is equipped with multiple control buttons, while ambient lighting runs across the doors and dashboard to create a refined nighttime atmosphere. Together, these elements transform the cabin into a true digital luxury theater that elevates both driving and passenger comfort.
Horizon Robotics Technology for Smarter Driving
The Sterra ET5 is the first SUV from Chery to feature the Horizon Super Driving (HSD) system, powered by the Journey 6P AI chip, capable of processing data in real time with high efficiency.
This advanced system is supported by a comprehensive set of sensors including:
LiDAR
16 radars using millimeter wave and ultrasonic technology
High resolution cameras providing full 360 degree coverage
Together, these technologies enable Level 2+ autonomous driving functions such as:
Traffic jam assist
Intelligent lane keeping and lane changing
Advanced self parking
These features ensure a safer and smoother experience for both driver and passengers, aligning with the growing demand in GCC markets for smarter and more connected vehicles.
EREV Hybrid Powertrain
The Exeed Sterra ET5 is equipped with an extended range hybrid (EREV) system, where a 1.5 liter turbocharged gasoline engine works as a high efficiency generator to supply power to the battery.
Maximum gasoline engine output: 115 kW (around 154 hp)
Pure electric driving range (CLTC standard): 165 km
This setup allows the SUV to operate fully on electric power for daily urban use while relying on the gasoline engine for long distance trips. The result is reduced range anxiety and greater flexibility for different driving needs.
Strategic Outlook for the Sterra ET5
The launch of the Exeed Sterra ET5 represents a strategic move by Chery to strengthen its presence in the intelligent and premium SUV market. The model combines a modern exterior design, a digital luxury cabin, advanced driving technologies co developed with Horizon Robotics, and an electric range that suits the daily lifestyle of GCC city drivers.
This combination positions the Sterra ET5 as a serious competitor to models like the Lynk and Co 09 EM P and the Li Auto L7. It underlines Exeed’s ambition to join the ranks of global smart vehicle brands. With its official market debut scheduled for November 2025, the SUV is highly anticipated in Saudi Arabia and the UAE as a luxury oriented, tech forward choice in the mid size SUV segment.
