- A Heritage Brand, Reinvented for the New Era
- Two Flagships, One Vision: Range Without Compromise
- Shared DMH Technology: Why It Matters in the UAE
- Visit a ROEWE Showroom — Three Locations Across the UAE
- Book Your Test Drive — Launch Offers Available Now
- How to Book
- The Cartea Verdict
A Heritage Brand, Reinvented for the New Era
ROEWEUAE ROEWE is one of China's most storied automotive nameplates, manufactured by SAIC Motor — China's largest automotive group and the parent company of MGUAE MGKSA MGOman MGQatar MGBahrain MGEgypt MGKuwait MG Motor. With over 5 million vehicles produced annually and deep engineering expertise accumulated over decades, SAIC brings to ROEWE the same technology platforms, safety standards, and manufacturing discipline that power its global brands.
Now, that heritage arrives in the UAE — backed by a partner the market already trusts.
Al Fahim Motors, ROEWE's exclusive authorized distributor in the United Arab Emirates, has built its reputation over more than 50 years as one of the country's most established automotive groups. Long recognized as the trusted home of Mercedes-Benz and UAE JeepBahrain JeepEgypt JeepKSA JeepKuwait JeepOman JeepQatar Jeep in the UAE, Al Fahim Motors now extends that same standard of service, aftersales excellence, and customer care to every ROEWE owner — from delivery, to maintenance, to long-term ownership.
When you drive a ROEWE in the UAE, you're not just choosing a car. You're choosing SAIC's engineering, delivered through Al Fahim's service network — a combination built for peace of mind.
Two Flagships, One Vision: Range Without Compromise
ROEWE's lineup in the UAE is led by two Plug-in Hybrid (PHEV) flagships, both powered by the fourth-generation DMH (Dual Mode Hybrid) Super Hybrid System — a proprietary technology from SAIC that delivers the efficiency of an electric vehicle with the confidence of a combustion engine.
ROEWE D7UAE Roewe D7 DMH — The Flagship Sedan
Positioning: Mid-to-large executive sedan | 4-door, 5-seat
The ROEWE D7UAE Roewe D7 DMH is the brand's flagship statement — a sedan that redefines what's possible for plug-in hybrid technology. In October 2024, a production D7 DMH set a Guinness World Record for the longest range ever achieved by a PHEV, covering 2,208 km in four days across the Gobi Desert, gravel, snow, and wet tarmac — without a single refuel or recharge.
Technology Highlights:
Combined range up to 1,400 km (CLTC) — one of the longest ranges of any PHEV sedan in the world
Pure electric range: 125 km (CLTC) — enough for a full week of city commuting on electricity alone
Fuel consumption as low as 4.3L/100km under depleted-battery conditions; 1.02L/100km under WLTC combined conditions
1.5T dedicated hybrid engine with over 43% thermal efficiency — among the highest in the industry
Dual-motor drive: 150 kW total motor power, 330 N·m torque
0–100 km/h in 7.9 seconds with one-speed direct-drive hybrid transmission
NVH performance improved by 10% over comparable hybrid systems — quieter, smoother, more refined
Executive dimensions: 4890 × 1890 × 1510 mm with a 2810 mm wheelbase
12.3-inch central infotainment display, Internet Car Engine system, 540° high-definition camera, 6 airbags
Who it's for: Professionals and executives who demand sedan refinement, long-distance confidence, and the latest in hybrid technology — without the range anxiety of a pure EV.
ROEWE D5XUAE Roewe D5X DMH — The Smart Family SUV
Positioning: Compact-plus SUV | 5-door, 5-seat
The ROEWE D5XUAE Roewe D5X DMH is the SUV counterpart to the D7 — and the first SUV to feature SAIC's fourth-generation DMH system. Designed for the family that wants space, efficiency, and presence, the D5X blends capable hybrid performance with a bold, modern design language tailored to the Middle East market.
Technology Highlights:
Combined range up to 1,300 km (CLTC) — cross-Emirates travel without a single fuel stop
Pure electric range: 135 km (CLTC) — among the longest in its segment
21.4 kWh lithium iron phosphate battery — known for thermal stability in hot climates, ideal for UAE conditions
Fast charging in just 0.5 hours
1.5T turbocharged hybrid engine (110 kW) with Miller cycle and 43% thermal efficiency
Front-mounted electric motor: 153 kW peak power
0–100 km/h in 6.9 seconds — genuine SUV performance
Top speed: 200 km/h
WLTC fuel consumption as low as 4.2L/100km
Road-ready dimensions: 4700 × 1890 × 1664 mm, 2765 mm wheelbase
19- or 20-inch alloy wheels
Real-world validation: In an independent test on Hainan Island, the D5X DMH achieved a combined range of 1,621 kmwith an average fuel consumption of just 3.8L/100km — significantly exceeding its official CLTC rating.
Who it's for: Families and professionals who want SUV practicality without sacrificing efficiency, plus the confidence of long-range travel across the UAE and GCC.
Shared DMH Technology: Why It Matters in the UAE
Both models share the same core engineering advantages that make ROEWE uniquely suited to the UAE market:
Refuel and go — unlike pure EVs, there's no waiting for a charge on long drives. Whether it's a weekend to Ras Al Khaimah or a family trip to Oman, the DMH system simply adapts.
Hot-climate battery stability — lithium iron phosphate (LFP) chemistry is less sensitive to heat than traditional NMC batteries, a meaningful advantage for UAE summers.
Lower total cost of ownership — combined fuel savings and reduced maintenance of hybrid architecture.
SAIC backing — engineering supported by a manufacturer producing over 5 million vehicles annually, with proven global supply chain maturity.
Visit a ROEWE Showroom — Three Locations Across the UAE
Al Fahim Motors operates three dedicated ROEWE showrooms across the Emirates, each offering the full lineup, expert product specialists, and test drive vehicles ready to hit the road.
🏢 Roewe Showroom — Sheikh Zayed Road, Dubai
The flagship location along Dubai's most iconic avenue. Full model display, premium experience lounge, and certified advisors.
🏢 Roewe Showroom — Al Ittihad Road, Dubai
Convenient access from northern Dubai and Sharjah residents. Comprehensive service and sales facility.
🏢 Roewe Showroom — Abu Dhabi (Al Fahim Motors)
Serving Abu Dhabi and the Western Region, backed by Al Fahim's landmark presence in the capital.
Book Your Test Drive — Launch Offers Available Now
To celebrate the ROEWE launch in the UAE, Al Fahim Motors is running an exclusive Spring Test Drive Campaign. Every visitor who books a test drive receives:
✅Complimentary in-showroom product walkthrough with a dedicated ROEWE specialist ✅Full test drive experience on both D7 DMH and D5X DMH ✅Exclusive launch-period offers, including:
Offer | Value |
Savings on purchase | More than AED 20,000 off |
Monthly installments from | AED 1,340/month |
Deferred payment | Up to 6 months |
Complimentary launch gifts | Available at all three showrooms |
Terms & Conditions apply. Offers valid for a limited time only.
How to Book
Three easy ways to register for a test drive today:
Visit any Al Fahim ROEWE showroom during business hours
Call Al Fahim Motors: 800 ROEWE (800 76393)
Online at www.roewe.ae
The Cartea Verdict
ROEWE arrives in the UAE at a pivotal moment for Chinese premium automotive brands — and it arrives with a genuinely differentiated proposition. With SAIC's engineering, Al Fahim Motors' 50-year service legacy, and two flagship PHEV models offering class-leading range, ROEWE isn't just another entrant. It's positioned to become the most trusted PHEV choice in the UAE.
Whether you're looking for the executive presence of the D7 DMH sedan, or the family-ready versatility of the D5X DMH SUV, we recommend experiencing the vehicles firsthand — at a showroom, on the road, with a product specialist who can walk you through every detail.
Book your test drive this week. Launch offers won't last.
This article is published by Cartea — the UAE's leading platform for Chinese automotive brands. For more information, reviews, and comparisons, visit uae.icartea.com.
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