- AITO 9 appears in Dubai
- Size and presence: a full-size SUV with luxury credentials
- Cabin and interior features: future-ready luxury with a smart twist
- Rear-seat entertainment: massive screen and cinematic experience
- Summary of main interior luxury elements
- Compact table of key interior specifications
- AITO brand: a fast‑rising player with global ambition
- Intelligence at the core of the AITO 9 identity
- 1. Intelligent cabin
- 2. Advanced driver assistance systems
- 3. Intelligent safety architecture
- 4. Intelligent suspension and driving dynamics
- Powertrain and performance: extended‑range electrification tailored to the UAE
- Key performance and range data
- Why the AITO 9 suits the UAE market
- A new contender reshaping the full‑size luxury SUV segment
In the UAE luxury car market, a new name is confidently stepping into the spotlight with global ambition: the AITO 9, a full-size intelligent luxury SUV that was recently spotted on Dubai’s roads ahead of its official launch in the country. This SUV is not here just to be another competitor; it aims to redefine the idea of “intelligence in the service of luxury” through a compelling mix of advanced technology, a high-end cabin, cutting-edge safety systems, and an extended-range hybrid powertrain tailored to the needs of the modern UAE market.

AITO 9 appears in Dubai
The sighting of the AITO 9 around the Dubai International Financial Centre was a strong signal that the AITO brand is close to an official entry into the UAE market, paving the way for wider regional expansion across the Middle East. Choosing Dubai as the launchpad is no coincidence; the emirate is an ideal stage for luxury brands and advanced technologies, which perfectly matches the character of the AITO 9 as a full-size intelligent luxury SUV aimed at customers seeking a very different experience from what they are used to with traditional brands.
Size and presence: a full-size SUV with luxury credentials
The AITO 9 positions itself in the full-size SUV segment, standing shoulder to shoulder with established names like the Nissan Patrol, BMW X7, Mercedes‑Benz GLS, and Land Rover Range Rover. With a length of roughly 5,230 mm and a height of about 1,800 mm, the SUV delivers strong road presence and a spacious interior that clearly reflects its focus on comfort and luxury for all occupants.
Key points on dimensions and size:
Approximate length of 5.23 metres gives it a commanding stance on the road and generous cabin space.
Height of around 1.8 metres enhances the feeling of authority and capability while still allowing easy entry and exit.
Direct competitor to the world’s major full-size luxury SUVs in terms of footprint and target customer group.

Cabin and interior features: future-ready luxury with a smart twist
Inside, the AITO 9 concentrates on blending classic luxury with a highly advanced digital interface, offering an experience closer to a mobile lounge or private cinema than a traditional SUV cabin. High‑end materials, led by Nappa leather, are combined with a modern design and multiple screens to create a comfortable, tech‑rich environment for passengers in all rows.
Key highlights of the intelligent cabin:
Three front displays:
12.3‑inch digital driver cluster.
15.6‑inch central touchscreen.
16‑inch screen for the front passenger.
Augmented reality head‑up display (AR‑HUD) of up to 75 inches, projecting driving information interactively onto the windscreen.
Nappa leather seats, with “zero‑gravity” seats for the second row in the six‑seat configuration for exceptional long‑journey comfort.
Multi‑zone audio control (up to six zones), allowing each passenger to enjoy a personalised audio experience.
Ultra‑quiet cabin thanks to active noise cancellation (ENC) and advanced sound insulation measures.
Rear-seat entertainment: massive screen and cinematic experience
One of the most distinctive features of the AITO 9 in its segment is the rear entertainment system, which uses a huge 32‑inch projection screen with an integrated laser projector, making it one of the largest and most impressive rear-seat entertainment solutions in the industry today. This setup transforms the rear compartment into a private cinema, ideal for families or VIPs on long journeys.
Key points in entertainment and audio:
32‑inch rear projection screen serving the second and third rows.
Advanced audio system with 25 speakers and a total output of up to 2,080 watts.
Support for 7.1.4 surround sound with Dolby processing for a highly immersive three‑dimensional audio experience.
Summary of main interior luxury elements
Nappa leather‑trimmed cabin.
Comfortable seats with “zero‑gravity” configuration available in certain layouts.
Class‑leading 32‑inch rear entertainment screen.
25‑speaker audio system with 2,080‑watt output and 7.1.4 surround sound.
Highly insulated cabin with active noise cancellation (ENC).

Compact table of key interior specifications
AITO brand: a fast‑rising player with global ambition
The AITO brand was created in 2021 under the umbrella of SERES Group, and its name reflects the idea of “Adding Intelligence to Auto”, which is clearly visible in its philosophy and product line‑up. In a short period of time, AITO has established itself as one of the most notable Chinese brands in the premium electric and extended‑range vehicle space.
Key facts about the brand’s growth:
Founded in 2021 as a brand focused on intelligent new‑energy vehicles.
Backed by SERES Group’s extensive engineering expertise.
Achieved around 900,000 vehicle sales in China by November 2025, an impressive figure for a relatively young brand.
SERES Group’s listing on the Hong Kong Stock Exchange has further supported AITO’s international expansion plans.
Intelligence at the core of the AITO 9 identity
AITO’s slogan, “Intelligence Redefining Luxury”, is clearly expressed in the AITO 9 through four main pillars: the intelligent cabin, intelligent driving assistance, intelligent safety architecture, and intelligent suspension and ride control. Each pillar aims to deliver a driving and riding experience that is more comfortable, safer, and smoother, powered by extensive use of sensors and sophisticated software.
1. Intelligent cabin
Fully digital front interface with three displays and an enhanced HUD.
Extensive personalisation for all occupants, including separate control of audio, content, and entertainment.
A refined, quiet interior that can be transformed into a “mobile office” or “mobile cinema” depending on the user’s needs.
2. Advanced driver assistance systems
The AITO 9 relies on a comprehensive sensor suite with 27 high‑precision sensors, enabling a high‑level assisted driving experience that includes route‑ and map‑based functions. Highway Navigation Cruise Assist (Highway NCA) is expected to be supported in Middle Eastern markets, including the UAE, making long‑distance driving more relaxing and convenient.
Key elements of the driver assistance package:
27 sensors (cameras, radars, and lidar‑type units) to monitor the vehicle’s surroundings with high accuracy.
Highway NCA system to assist with navigation‑based driving on major highways.
Cumulative assisted‑driving mileage exceeding 4.45 billion kilometres, with a daily increase of more than 11.75 million kilometres, demonstrating the system’s maturity in real‑world use.
Expected support for advanced functions such as parking‑to‑parking intelligent driving and handling multiple driving scenarios in both urban and highway environments.
3. Intelligent safety architecture
The AITO 9 applies a “safety as a complete ecosystem” philosophy, going beyond traditional crash testing to cover life protection, structural integrity, occupant health, and data privacy. This is achieved through advanced structural engineering, innovative battery protection, and interior and exterior monitoring systems designed to boost peace of mind for families.
Key safety highlights:
More than 20 active safety features designed to assist the driver and help avoid collisions.
Battery safety system with five‑layer cell protection.
High‑strength “matrix 8×5” body structure using ultra‑high‑tensile steel rated up to 2,000 MPa.
Award‑winning monocoque rear body, produced with a 9,800‑tonne die‑casting process, recognised by the NADCA.
UWB life‑detection system capable of sensing children or pets left inside the cabin, automatically activating the air conditioning and sending alerts if occupants are forgotten.
4. Intelligent suspension and driving dynamics
The AITO 9 is built on an all‑aluminium chassis and uses an air suspension setup with continuously controlled damping (CDC), combined with an intelligent all‑wheel‑drive system that works in harmony with the driver assistance technologies. The result is a driving experience that aims to be both comfortable and stable, whether on highways, in city streets, or when traversing light off‑road routes.
Powertrain and performance: extended‑range electrification tailored to the UAE
The AITO 9 uses an extended‑range electric (EREV) powertrain that pairs dual electric motors with a 1.5‑litre turbocharged petrol engine that mainly acts as a generator, supported by a large battery pack and a carefully sized fuel tank. This combination is designed to offer the best of both worlds: electric driving in daily use and long‑distance capability without range anxiety.
Performance and range figures (approximate WLTP values):
Combined output of around 490 hp.
Peak torque of about 675 Nm.
Total combined range of roughly 1,239 km using both electricity and fuel.
Pure electric range of around 225 km before the petrol engine needs to intervene.
Battery capacity of about 52 kWh, combined with a 65‑litre fuel tank to balance daily electric commuting with easy long‑distance touring between UAE cities and beyond.
In practical terms, these numbers mean a driver could undertake very long trips within the UAE, such as travelling from Abu Dhabi to Ras Al Khaimah and back twice, while still having a comfortable remaining range, which aligns strongly with typical regional driving patterns.
Key performance and range data
Why the AITO 9 suits the UAE market
Long driving range suitable for frequent inter‑emirate trips with fewer stops for refuelling or charging.
A blend of luxury and intelligence that appeals to buyers seeking cutting‑edge technology and a modern, forward‑looking image.
Clear emphasis on family safety through intelligent systems and occupant detection, a key consideration for many households.
Exceptional entertainment and comfort equipment that makes it a strong candidate for corporate fleets, VIP transport, and families spending extended time on the road.
A new contender reshaping the full‑size luxury SUV segment
The imminent launch of the AITO 9 in the UAE signals the arrival of a new player in the full‑size luxury SUV arena, but with a distinctly different philosophy centred on intelligence, connectivity, and maximum comfort rather than conventional powertrains alone. With its tech‑rich luxury cabin, comprehensive safety ecosystem, and impressive extended‑range powertrain figures, the AITO 9 looks well‑positioned to attract customers who want an SUV that reflects the future of smart luxury on UAE roads.









