ROX ADAMAS In-Depth Review: Redefining the Luxury All-Terrain SUV in the Middle East

As the Cartea testing team, we conducted a week-long limit test on the UAE RoxBahrain RoxEgypt RoxKSA RoxKuwait RoxOman RoxQatar Rox ADAMAS during Saudi Arabia's peak season. Amidst the sweeping red sands of Saudi Arabia's and the heavy traffic of King Fahd Road in Riyadh, we sought to answer one core question: In the Middle East, a region dominated by V6 and V8 engines, how does this 1.5T extended-range intelligent SUV establish its foothold?

1. Power and Handling: The "Confidence" of a 1.5T Challenging V8s

Test Objective: Can a vehicle without a large-displacement engine truly be considered a luxury SUV?

On Saudi Arabia's highways, we conducted three hardcore performance tests:

• Explosive Power Test: In Sports mode with a State of Charge (SOC) above 80%, the ROX ADAMAS—boasting a maximum power of 350 kW (476 hp) and instantaneous torque of 740 N·m—consistently achieved 0–100 km/h in 5.5 seconds across three consecutive runs. In comparison, the traditional Nissan PatrolUAE Nissan PatrolBahrain Nissan PatrolEgypt Nissan PatrolKSA Nissan PatrolKuwait Nissan PatrolOman Nissan PatrolQatar Nissan Patrol V8 felt noticeably more sedate

• High-Speed Cruising Efficiency: During formation driving at 120 km/h on the long stretches between Riyadh and Dammam, the extended‑range powertrain effectively avoided high fuel‑consumption operating zones.Compared with conventional large‑displacement SUVs, the ROX sustained strong power output while successfully eliminating fuel anxiety during long‑distance desert crossings.

• Quietness (NVH): Real-world measurements showed that cabin insulation at 120 km/h outperformed key competitors. The engagement of the range extender was barely perceptible, delivering the premium luxury feel essential for long-distance family travel across the Kingdom.

2. Extreme Climate Challenge: A "Cool Oasis" in the Saudi Heat

Test Objective: How to defeat the Middle Eastern sun?

Referring to the latest industry standards, we conducted specialized experiments for the extreme thermal environment of Saudi Arabia:

1.30-Minute Sun Exposure Test: The vehicle was parked in an unsheltered area in the Empty Quarter (Rub' al Khali) under direct sunlight; the interior temperature quickly soared above 50°C.

2.Rapid Cooling Test: By remotely activating the air conditioning to its maximum setting via the mobile app, the interior temperature dropped significantly to a comfortable 25°C within 15 minutes.

3.Cabin Technology: The Nappa leather seats feature built-in ventilation and massage functions. In the scorching summers of Riyadh and Jeddah, this is not just a luxury feature but a "survival necessity."

3. Desert Combat: Hardware Locks vs. Software Logic

Test Objective: Does its self-recovery capability meet the standard?

We took the ROX ADAMAS into the heart of the Al-Nafud desert for specialized recovery testing:

• Recovery Capability: We simulated sand-trapping scenarios, testing front-axle, rear-axle, cross-axle, and single-wheel recovery. Its intelligent all-electric four-wheel-drive system responded extremely quickly to power distribution. Even without traditional physical differential locks, it achieved efficient recovery through precise software logic.

• Climbing Specialty: We conducted standing starts and hill-start tests on the steep dunes near Thumamah. The massive 740 N·m of torque demonstrated a clear advantage during hill starts, with power delivered instantly—without any of the lag typical of traditional internal combustion engines.

4. Camping and Life: A Mobile 5.7kW Power Center

Test Objective: Family comfort vs. individual off-road enjoyment.

This is the biggest selling point of the ROX ADAMAS compared to the Land Rover DefenderBahrain Land Rover DefenderEgypt Land Rover DefenderKSA Land Rover DefenderKuwait Land Rover DefenderOman Land Rover DefenderQatar Land Rover DefenderUAE Land Rover Defender or NissanKSA NissanBahrain NissanOman NissanQatar NissanUAE NissanKuwait NissanEgypt Nissan Patrol. We simulated a typical Saudi weekend camping scenario:

• V2L External Discharge (5.7kW): Currently the strongest discharge capability in its class. We simultaneously powered an induction cooker, a coffee machine, and campsite lighting for a traditional Majlis setup.

• 2.0 Tailgate Outdoor Kitchen: Open the trunk, and it instantly transforms into a kitchen. For Saudi Arabia's users who value family gatherings and outdoor cooking, this "factory-integrated" experience is much more elegant than aftermarket modifications.

• One-Touch "Big Bed" Mode: The flat space created after folding the second and third rows, combined with a dedicated air mattress, allows desert camping to move beyond the hassles of a tent during trips to AlUla.

5. Core Parameter Comparison: Rational Choice vs. Traditional Faith

6. Final Review Conclusion

The ROX ADAMAS is not intended to replace the Land RoverUAE Land RoverKSA Land RoverKuwait Land RoverQatar Land RoverOman Land RoverBahrain Land RoverEgypt Land Rover Defender in terms of pure mechanical off-roading, but rather to surpass it in the dimension of "Family All-Scenario Use."

• Advantages: Overwhelming torque performance, unparalleled cooling efficiency, industry-leading V2L camping configurations, and a price point more attractive than traditional luxury giants in the Saudi market.

• Target Audience: Rational elites in Saudi Arabia who need a vehicle for daily urban commuting in cities like Riyadh with a high-tech cabin experience, but also want to take their families to the desert for "glamping" on weekends.

Cartea Conclusion: In Saudi Arabia, the desert never lies. The ROX ADAMAS proves that intelligence and electrification are becoming the new icons of Middle Eastern off-road culture.

[For more detailed data and test clips, please follow the full video on the Cartea channel]