- Developing the Electric Powertrain in Maranello
- Simulated Engine Sound for a Sporty Feel
- Delivery Challenges in GCC Markets
- Financial Performance & Future Expansion Strategy
Ferrari charts its entry into the electric vehicle segment with deliberate, systematic steps by postponing the full unveiling of its first electric model until spring 2026. The Italian marque revealed in its first quarter financial report that it will offer a glimpse of the car’s “technical heart” in October, while customer deliveries are slated to begin in fall 2026. This strategy underscores Ferrari’s commitment to overseeing in house development and making a seamless transition to electrification without sacrificing its iconic sporty character.
Developing the Electric Powertrain in Maranello
Ferrari’s Maranello factory leads the development of its first electric model by designing batteries, electric motors, and inverters in house instead of relying on external suppliers. That strategy gives the marque complete authority over each element of the powertrain and ensures the same attention to detail and performance that define its combustion engine heritage.
CEO Benedetto Vigna explains that local development will optimize power delivery, acceleration, and driving range while delivering instantaneous throttle response and shortening charging times.
Simulated Engine Sound for a Sporty Feel
Unlike most silent electric cars, Ferrari’s upcoming model will be equipped with a device that replicates traditional engine sounds. This allows drivers to experience the familiar thrill and visceral connection of gasoline powered vehicles. The technology employs precise algorithms to analyze authentic sound profiles from Ferrari’s legendary engines and reproduce them while driving. Enthusiasts can thus enjoy engine roars and preserve a sporty ambiance even in a nearly silent, eco friendly environment.
Delivery Challenges in GCC Markets
The decision to delay deliveries until October 2026 tests the patience of Ferrari fans in Saudi Arabia, the UAE, and other GCC countries. Scorching summer temperatures demand rigorous validation of EV batteries, forcing Ferrari to simulate extreme heat conditions and optimize the thermal management software. This ensures consistent performance and maximizes driving range under high temperature stress.
This delay also gives performance enthusiasts time to explore fast charging options and to assess the growing charging infrastructure across GCC cities, before the new model arrives at local dealerships.
Financial Performance & Future Expansion Strategy
In Q1 2025, Ferrari delivered a record 3,593 cars, up 33 units from the same period last year. Revenue rose 13% to €1.79 billion (AED 7.38 billion), and net profit climbed 17% to €412 million (AED 1.69 billion).
These results reflect strong demand for traditional models and confirm the success of Ferrari’s diversification strategy, which now includes hybrid and electric variants. The company plans to reinvest these profits in new platform development and the creation of research centers dedicated to next generation batteries and advanced cell technologies. This groundwork will pave the way for a high performance luxury electric model that preserves Ferrari’s distinctive character.
